# Ad campaign kit

Examples: Marketing

A ready-to-launch Google and Meta kit — drafted and on-message, awaiting your approval to spend.

- **Produces, you approve:** ulpi produces and verifies it; the spend, send, or publish stays your call.
- **Evidence:** Judged

## Company brief

> Draft me a Google and Meta launch campaign for our new project-management app.

Produced by the Growth Marketer

- **Budget cap:** $50.00
- **Cost / verified outcome:** $5.20

## Evidence

- **Judged:** On-message and free of banned claims
  A separated judge grades the creative against the acceptance spec. Nothing here is launched or spent, so there is no Verified or Recorded row — only the judged draft and its content hash.

## Acceptance spec

Passes if each ad stays on the approved positioning, makes no unsupported or prohibited claim, and matches the audience brief.

## Why it matters

A campaign you can review before a cent is spent. ulpi will not auto-publish or auto-spend — the produce-and-verify step is automated, the go-live decision stays yours.

A growth teammate drafts ad creative for each channel and lays out a budget allocation. The kit is produced and quality-graded, but the spend is gated: it sits at "ready to launch — awaiting your approval to publish," never live.