# Brand identity starter kit

Examples: Brand

Positioning, a color and type system, naming options, and a one-page messaging framework.

- **Real today:** ulpi can ship this kind of deliverable now.
- **Evidence:** Judged

## Company brief

> Create a brand identity starter kit for a premium cold-brew coffee company.

Produced by the Brand Strategist

- **Budget cap:** $50.00
- **Cost / verified outcome:** $5.50

## Evidence

- **Judged:** On-brief, distinctive, and accessible
  A separated judge grades the kit against the acceptance spec. Contrast and accessibility are part of that written bar — not a shipped mechanical verifier ulpi runs.

## Acceptance spec

Passes if the system fits the brief, is distinctive against the named competitors, and the color pairings meet the accessibility contrast described in the spec.

## Why it matters

A starter kit, honestly framed. Accessibility lives in the acceptance spec the judge applies, so the kit is held to a real bar without pretending ulpi ships a contrast verifier.

A brand teammate produces a positioning line, a color and type system, naming and tagline options, and a one-page messaging framework. Accessibility — including contrast — is part of the acceptance spec the judge grades against, not a separate mechanical check ulpi claims to run.